Terms of Service | AdWaffle

1. Acceptance of Terms

These Terms of Service ("Terms") govern your access to and use of AdWaffle — the website, application, dashboards, tracking SDK, APIs and related services (collectively, the "Service") — operated by VenueE Co., Ltd. ("AdWaffle", "we", "us" or "our"), a company incorporated in Thailand.

By creating an account, connecting a channel, installing our SDK, or otherwise accessing or using the Service, you agree to be bound by these Terms and our Privacy Policy. If you are using the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms, in which case "you" refers to that entity. If you do not agree to these Terms, you must not use the Service.

2. The Service

AdWaffle is an advertising intelligence and lead management platform that helps businesses understand which advertising campaigns generate their leads and conversations. The Service may include, among other things:

Attribution of new contacts and conversations on messaging channels (such as LINE Official Account and Facebook Messenger) to the advertising campaign or source they came from;
Website and landing-page tracking via the AdWaffle SDK and tracking links;
Integrations with third-party advertising and analytics platforms (such as Meta, Google and LINE) to import campaign data and send conversion events;
Lead management, inbox, reporting and analytics tools.

We may add, change or remove features of the Service from time to time. Features described on our website may vary by subscription plan.

3. Accounts and Eligibility

You must provide accurate, current and complete information when creating an account, and keep it up to date.
You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account, including activities of team members you invite. Notify us immediately at hello@adwaffle.com if you suspect any unauthorized use of your account.
The Service is intended for business use. You must be at least 18 years old (or the age of legal majority in your jurisdiction) to use the Service.

4. Third-Party Platforms and Integrations

The Service connects to third-party platforms such as LINE, Meta (Facebook/Instagram), Google and TikTok. Your use of those platforms remains subject to their own terms and policies, and you are responsible for complying with them (including the LINE Official Account terms of use, Meta Platform Terms, and applicable advertising policies).
By connecting a third-party account or channel to AdWaffle, you authorize us to access and process data from that platform on your behalf as needed to provide the Service, and you represent that you have the right to grant that authorization.
Third-party platforms may change or discontinue their APIs at any time. We are not responsible for unavailability, data loss or limitations of the Service caused by changes to, or failures of, third-party platforms.

5. Customer Data and End-User Consent

"Customer Data" means data you submit to the Service or that the Service collects on your behalf, including data about your end users (such as chat contacts, leads, page views and conversion events). As between you and us, you retain all rights in your Customer Data.
You grant us a limited license to host, process, transmit and display Customer Data solely as necessary to provide, maintain, secure and improve the Service, and as otherwise described in our Privacy Policy.
You are the data controller of your end users' personal data. You are responsible for ensuring you have a lawful basis — including any notices and consents required under the Personal Data Protection Act B.E. 2562 (PDPA) and other applicable data protection laws — to collect end-user data through the Service, to install tracking on your websites, and to share end-user data with advertising platforms (for example via conversion APIs).
We will process end-user personal data on your behalf in accordance with these Terms, our Privacy Policy and applicable law, and will maintain reasonable technical and organizational measures to protect it.

6. Acceptable Use

You agree not to, and not to permit anyone else to:

use the Service in violation of any applicable law or regulation;
use the Service to send spam or unsolicited messages, or to collect or process personal data without a lawful basis;
upload or transmit content that is unlawful, infringing, deceptive, or harmful, or that contains malware;
probe, scan, or test the vulnerability of the Service, or circumvent any security or access controls, except through a responsible disclosure agreed with us;
reverse engineer, decompile, copy, resell, sublicense or provide the Service to third parties as a service bureau, except as permitted by these Terms or by law;
access the Service to build a competing product, or use automated means to scrape the Service outside of documented APIs;
exceed or circumvent usage limits of your subscription plan.

We may suspend or restrict access to the Service if we reasonably believe your use violates this section or threatens the security or integrity of the Service.

7. Fees and Payment

Paid plans are billed in advance on a monthly or annual basis as described on our pricing page or in your order. Fees are exclusive of VAT and other applicable taxes unless stated otherwise.
Except where required by law or expressly stated otherwise, fees are non-refundable, and subscriptions renew automatically until cancelled. You may cancel at any time, effective at the end of the current billing period.
We may change our fees with at least 30 days' notice; changes take effect at your next renewal. If you do not agree to a fee change, you may cancel before it takes effect.
If your usage exceeds the limits of your plan, we may require you to upgrade or charge applicable overage fees as described on the pricing page.

8. Intellectual Property

The Service, including its software, design, logos and documentation, is owned by VenueE Co., Ltd. and its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during your subscription. No rights are granted to you other than as expressly set out in these Terms.

If you provide feedback or suggestions about the Service, we may use them without restriction or obligation to you.

9. Privacy

Our collection and use of personal data in connection with the Service is described in our Privacy Policy. By using the Service you acknowledge that you have read and understood it.

10. Disclaimers

The Service is provided on an "as is" and "as available" basis. To the maximum extent permitted by law, we disclaim all warranties, whether express, implied or statutory, including warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free or completely secure, or that attribution data, analytics or reports will be accurate or complete. Attribution involves inherent technical limitations (for example, cross-device behavior, platform API constraints and user privacy settings), and you should not rely on the Service as the sole basis for business decisions.

11. Limitation of Liability

To the maximum extent permitted by law: (a) neither party will be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits, revenue, goodwill or data, arising out of or in connection with the Service; and (b) our total aggregate liability arising out of or relating to these Terms or the Service will not exceed the amounts you paid to us for the Service in the twelve (12) months preceding the event giving rise to the claim. Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability arising from fraud, gross negligence or willful misconduct.

12. Suspension and Termination

You may stop using the Service and terminate your account at any time from within the application or by contacting us.
We may suspend or terminate your access to the Service if you materially breach these Terms and fail to cure the breach within a reasonable period after notice, if required by law, or if we discontinue the Service (in which case we will provide reasonable advance notice).
Upon termination, your right to use the Service ceases. We will make your Customer Data available for export for a reasonable period after termination, after which we may delete it in accordance with our data retention practices and applicable law.
Sections that by their nature should survive termination (including Sections 5, 8, 10, 11 and 14) will survive.

13. Changes to the Service or These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by posting the updated Terms on this page and updating the "Last updated" date, and, where appropriate, by additional notice (such as email or an in-app message). Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Terms.

14. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of the Kingdom of Thailand, without regard to its conflict of laws principles. Any dispute arising out of or in connection with these Terms or the Service that cannot be resolved amicably shall be submitted to the competent courts of Thailand.

15. Contact Us

If you have any questions about these Terms, please contact us at hello@adwaffle.com.

VenueE Co., Ltd.
Bangkok, Thailand